Social Media Portfolio

- Worked closely with events team to coordinate on-site photographer - Collaborated with Creative team to apply consistent campaign look and feel to social assets - Coordinated on-site photographer, provided shot list optimized for social, served as main POC between photographer and other stakeholders - Wrote social posts and established cadence for day-of and post-promotional campaign

- Worked closely with AAPI ERG to create meaningful and fresh campaign idea - Sourced employees and quotes to highlight on social channels - Incorporated employee advocacy piece to enable employee network to celebrate the month - Oversaw creative process of graphics and copy

- Coordinated with Partner Marketing team to source speakers, plan, produce, and execute LinkedIn Live event - Managed process to create graphics and copy for campaign - Created and executed post cadence - Produced event day-of, moderated comments/questions in real-time

- Sourced photos from employees on-site - Attended event and captured photos - Created LinkedIn and Instagram posts and copy to promote remodel and celebration

- Brainstormed idea to have employees share a ""Dear Younger Me"" advice video for social - Coordinated with core members of Women of Teradata ERG to source volunteers for social media highlights - Shared social media video best practices with participants - Worked with Creative to concept look and feel of campaign - Created cadence and scheduled out posts accordingly

- Created a social plan to promote the livestream - Promoted event on all external social as well as internal channels to enable employees to share out the event on their own social channels - Held a dry-run call with speakers and moderator to do A/V check and make sure production was set up properly - Produced event day-of, coordinated the "scenes" in Socialive, helped maintain the flow of the event - Results: 109 Reactions, 78 Comments, 49 Shares, 2K Viewers lifetime

- Created concepts for different types of content for awareness push on social prior to registration roll-out (video, animation, stills) - Created and executed city-specific strategy to target posts in each of the 16 global events were taking place - Produced post creative to enable sales team to share on their personal channels, & for speakers to amplify on their social channels - Worked on the ground at 3 Americas events with media agency and coordinate live social and live blog

Checked in on live blog (written and edited by Social Media Director) and pulled quotes and key insights from keynote speakers during the event to share out on our major channels (Twitter and LinkedIn); wrote all post copy for social posts; Pulled photos from live link connected directly to photographers' camera to share on social; Tracked hashtag (#RethinkPossible) for any tweets from attendees to reshare onto our channel and amplify the event

- Continued promotion and awareness of our global event series (2022) with audiograms from interviews taken in the various locations (London, SF, Dallas, MXC)

Brand awareness: wrote post copy, shared video produced by external agency to talk about volunteering event at Teradata's 2023 sales kick-off in Vancouver

- Created concept to highlight Black pioneers in STEM for February - Chose pioneers to highlight - Managed creative process to produce visuals and post copy

Attended conference in Dallas as part of our global event series running from September 2022 until December 22. Sat in on the keynote speeches and live blogged highlights from each keynote, pulled quotes, and selected photos taken in real-time to be published on the blog page. Repurposed the blog content and photos for social media to create live tweets and LinkedIn posts.