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Resume
Professional Experience
Highwire PR
Account Executive, Social Media
January 2025 - Present
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Manage client relationships, oversee content calendars, and ensure brand-aligned messaging
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Develop and present social media content, including creator-style videos, social copy, and influencer collaborations
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Handle day-to-day community management, social listening, and audience engagement
Client portfolio: Amazon Photos, OneStream Software, Procore Technologies, Qlik, Amazon Photos
Jack in the Box
Internal Communications Specialist
April 2024 - January 2025
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Spearhead internal employee and franchisee communication strategies, enhancing company culture, fostering employee engagement, and fortifying franchisee relationships through various mediums
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Collaborate cross-functionally to ensure effective messaging alignment, optimizing newsletters, intranet, webinars, and other channels for culture and engagement initiatives
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Align employee and franchise communications with company strategic priorities, enforcing adherence to timelines and commitments
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Orchestrate virtual and in-person event planning, including monthly franchise events and quarterly employee engagement events
Intuit
Internal Communications Specialist
Teradata
Social Media Manager
Aug 2023 - Feb 2024
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Managed end-to-end internal campaign creation and execution for Corporate Responsibility and brand topics including but not limited to sustainability, financial literacy, and volunteerism
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Partnered cross-functionally with global corporate communications team to provide support for integrated campaigns
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Updated and maintained editorial calendars for all initiatives and deliverables
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Wrote and ediedt articles for company intranet site to support integrated communications campaigns across the marketing and finance functions
March 2022 - July 2023
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Optimized and maintained global social editorial calendar across 5 major channels
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Collaborated closely with internal creative team through all stages of content development, tracking asset production, uploading content and implementing optimizations across platforms
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Produced 6 LinkedIn Live sessions, with an average of 3,000 views per event, managing asset creation, post cadence, event moderation, and communications with numerous stakeholders including senior leadership and customers
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Supported organic execution and scaling of an 8-month long global social campaign, garnering an average 8.88% engagement rate and 59.52k total impressions across 200+ posts
April 2021 - March 2022
Social Media Community Specialist
Upwork
Freelance Community Manager (Social Media)
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Oversaw day-to-day social media interactions and community management on all relevant, major social platforms
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Built and updated team's documentation and internal social media enablement material
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Managed stakeholder communications and conducted reports to optimize campaign outcomes
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Created and executed organic social campaign, driving positive employer brand sentiment and resulting in 2.38k total engagements and a 9.9k increase in followers across all major company channels over 3 months
July 2022 - July 2023
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Built and nurtured an online community of 700k+ subscribers, responding to comments and driving positive brand sentiment
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Designed graphics and wrote copy for YouTube, Patreon, and Email Marketing
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Spearheaded fully organic TikTok strategy, grew to 9k+ followers in 8 months
Hannah's Family Center
Dec 2020 - March 2021
Digital Marketing Associate
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Created and implemented social media and email campaigns and strategies
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Built relationships with potential donors, local organizations, and media
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Prepared blogs, case studies, newsletters, infographics, and other materials for distribution to donors and potential clients
Teradata
Teradata - Social Media Intern
Cal Poly SLO
Digital Marketing Assistant
June 2020 - Dec 2020
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Facilitated day-to-day social tasks across platforms to 315k follower base (LinkedIn, Twitter, Instagram, YouTube, Facebook)
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Collaborated closely with creative marketing teams to create social assets
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Planned, promoted, and executed 5 LinkedIn Live sessions alongside social media manager
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Researched competitor brand strategies over one year and presented possible improvements
Sept 2019 - June 2020
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Produced creative assets for social media using Adobe Creative Suite (Premier Pro, Illustrator, InDesign)
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Concepted, created, and executed #IAmAnEngineer social media campaign highlighting alumni
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Designed 12 full page spreads for department magazine (InDesign)
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Developed 3 new web pages to recognize student organizations (HTML)
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Interviewed students and staff members to write and edit articles for department website
Volunteering Experience
Camp Kesem - Director and Camp Counselor
Jan 2019 - Aug 2021
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Managed, trained and led board of 16 student coordinators
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Oversaw 9 month planning and execution for week of camp
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Led team of 30 to orchestrate year-round resources and week long summer camp for 35+ children with parents affected by cancer
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Personally fundraised over $2,500 through online and in-person campaigns
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Mediated relationship between national organization, university, and chapter
Education
Bachelor of Science, Journalism
California Polytechnic State University
Minors in History and Statistics
CERTIFICATIONS
