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Resume
Professional Experience
Highwire PR
Account Executive, Social Media
January 2025 - Present
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Develop and execute daily organic social media strategy across LinkedIn, Instagram, Facebook, X, TikTok, Pinterest and YouTube, ensuring alignment with brand voice and top-of-funnel awareness goals
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Manage social media content calendar, coordinating content across marketing campaigns, product launches, and company announcements, while using social media management tools like Sprout Social to schedule, publish, and engage with audiences
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Produce social-first video content, including ideation, filming, editing (CapCut/Premiere Pro) to support messaging and storytelling initiatives
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Utilize social media analytics to monitor KPIs, produce performance reports, and translate insights into actionable recommendations for content optimization and business impact
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Client portfolio: Amazon Photos, OneStream Software, Procore Technologies, Qlik
Jack in the Box
Internal Communications Specialist
April 2024 - January 2025
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Spearhead internal employee and franchisee communication strategies, enhancing company culture, fostering employee engagement, and fortifying franchisee relationships through various mediums
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Collaborate cross-functionally to ensure effective messaging alignment, optimizing newsletters, intranet, webinars, and other channels for culture and engagement initiatives
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Align employee and franchise communications with company strategic priorities, enforcing adherence to timelines and commitments
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Orchestrate virtual and in-person event planning, including monthly franchise events and quarterly employee engagement events
Intuit
Internal Communications Specialist
Teradata
Social Media Manager
Teradata
Social Media Community Specialist
Upwork
Freelance Community Manager (Social Media)
Aug 2023 - Feb 2024
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Managed end-to-end internal campaign creation and execution for Corporate Responsibility and brand topics including but not limited to sustainability, financial literacy, and volunteerism
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Partnered cross-functionally with global corporate communications team to provide support for integrated campaigns
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Updated and maintained editorial calendars for all initiatives and deliverables
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Wrote and ediedt articles for company intranet site to support integrated communications campaigns across the marketing and finance functions
March 2022 - July 2023
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Optimized and maintained global social editorial calendar across 5 major channels
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Collaborated closely with internal creative team through all stages of content development, tracking asset production, uploading content and implementing optimizations across platforms
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Produced 6 LinkedIn Live sessions, with an average of 3,000 views per event, managing asset creation, post cadence, event moderation, and communications with numerous stakeholders including senior leadership and customers
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Supported organic execution and scaling of an 8-month long global social campaign, garnering an average 8.88% engagement rate and 59.52k total impressions across 200+ posts
April 2021 - March 2022
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Oversaw day-to-day social media interactions and community management on all relevant, major social platforms
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Built and updated team's documentation and internal social media enablement material
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Managed stakeholder communications and conducted reports to optimize campaign outcomes
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Created and executed organic social campaign, driving positive employer brand sentiment and resulting in 2.38k total engagements and a 9.9k increase in followers across all major company channels over 3 months
July 2022 - July 2023
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Built and nurtured an online community of 700k+ subscribers, responding to comments and driving positive brand sentiment
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Designed graphics and wrote copy for YouTube, Patreon, and Email Marketing
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Spearheaded fully organic TikTok strategy, grew to 9k+ followers in 8 months
Hannah's Family Center
Dec 2020 - March 2021
Digital Marketing Associate
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Created and implemented social media and email campaigns and strategies
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Built relationships with potential donors, local organizations, and media
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Prepared blogs, case studies, newsletters, infographics, and other materials for distribution to donors and potential clients
Teradata
Teradata - Social Media Intern
Cal Poly SLO
Digital Marketing Assistant
June 2020 - Dec 2020
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Facilitated day-to-day social tasks across platforms to 315k follower base (LinkedIn, Twitter, Instagram, YouTube, Facebook)
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Collaborated closely with creative marketing teams to create social assets
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Planned, promoted, and executed 5 LinkedIn Live sessions alongside social media manager
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Researched competitor brand strategies over one year and presented possible improvements
Sept 2019 - June 2020
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Produced creative assets for social media using Adobe Creative Suite (Premier Pro, Illustrator, InDesign)
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Concepted, created, and executed #IAmAnEngineer social media campaign highlighting alumni
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Designed 12 full page spreads for department magazine (InDesign)
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Developed 3 new web pages to recognize student organizations (HTML)
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Interviewed students and staff members to write and edit articles for department website
Volunteering Experience
Camp Kesem - Director and Camp Counselor
Jan 2019 - Aug 2021
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Managed, trained and led board of 16 student coordinators
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Oversaw 9 month planning and execution for week of camp
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Led team of 30 to orchestrate year-round resources and week long summer camp for 35+ children with parents affected by cancer
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Personally fundraised over $2,500 through online and in-person campaigns
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Mediated relationship between national organization, university, and chapter
Education
Bachelor of Science, Journalism
California Polytechnic State University
Minors in History and Statistics
CERTIFICATIONS
